Reducing operating costs is a natural challenge for any business. And amid the coronavirus crisis, in which we all found ourselves in 2020, the issue of savings has become especially acute. IT costs are among the first in line to cut for many companies, but how exactly can you start spending less without hurting your business? In most cases, this is not obvious. It is the task of reducing IT costs that the IT asset management service helps to solve.
The growth of Softline in the crisis of 2020 testifies to a stable business model and reasonable diversification of the company's business. At the same time, the company is considering potential growth points, new formats of cooperation with strategic partners and high-tech startups, and continues to build a partner ecosystem based on mutually beneficial cooperation. Alexander Rozhkov, Director of the Development Department of Product and Technological Expertise at Softline, talks about the changes that took place in 2020.
The customers for whom we are implementing CRM are companies that take digitalization consciously. It is CRM that becomes for them an intellectual tool that makes things obvious that they have not seen before, helps transform people's thinking and approach to sales and marketing, and approach business more predictively.
Assessment of CRM market trends from Svetlana Ermakova, head of the CRM department of the Softline Business Solutions Department, is based on work with Softline customers in this area. It is interesting that now, during the coronavirus crisis, all these trends have only intensified.
Цифровая трансформация затронула все сферы бизнеса, в том числе и банковский сектор. Процесс преобразований продолжает ускоряться, и требования к ИТ-инфраструктуре и сервисам возрастают. В этой ситуации перед ИТ-службой стоит задача максимально быстро адаптироваться к запросам клиентов и разработать оптимальные стратегии эффективного сопровождения бизнеса. Как отрасль справляется с вызовами нового времени, в интервью информационному агентству «РБК» рассказал Алексей Стрельников, заместитель директора департамента инфраструктуры компании Softline.
Flexibility, readiness for change, and willingness to cooperate have been the essential traits of business leaders even before the pandemic. The coronavirus forced us to suddenly adapt to the new realities. Even greater responsibility and, obviously, enormous stress fell upon the leaders.
What does it mean to be an efficient manager today, when you have to work remotely and solve problems without seeing your team for months?
Digital changes impact everyone and radically change one industry after another. Even the politicians advertise it as a pledge of social and economic development. Naturally, many companies tend to change, to benefit from these trends, or simply to keep up with competitors.
However, digital transformation is even more difficult to implement than ordinary changes. Digital business requires a new leadership style and new employee work paradigm. Therefore, a change of culture and leadership style is an integral part of digitalization.
The 2020 pandemic has forced the IT industry to look at the world with a different perspective. Gartner analysts have published 9 strategic technology trends that will change the future and open up new opportunities in the IT market over the next 5-10 years.
In 2021, according to the consulting agency, companies should focus on three main areas: people-centeredness, location independence, and stable service delivery.
The two main types of website security services are penetration tests (pentests) and vulnerability testing services. Few companies provide these two services without skewing towards one of them. Softline has experience in performing complex projects, including both penetration tests and vulnerability search using our research laboratory. The results of the check allow you to configure the WAF in the most accurate way to protect the web resource.